By Catherine Geel and Catherine Lévy
Like an anthropologist's field notebook documenting objects found and bought, 100% India
is packed with page after kaleidoscope page of objects and ephemera.
Journalist Geel and designer Lévy canvass every tangible thing made in
India. Even the most mundane items—packets of tissues, bottles of
detergent, stickers on rickshaws, stamps, and lightbulbs—assume a
vibrant life of their own. An essay on the history of industry in
modern India, snippets of contemporary fiction, and insightful captions
round out the picture; bold design mirrors the aesthetic of the objects
themselves. An extraordinary journey to the heart of Indian design, 100% India is essential for any designer, traveler, or admirer of the eclectic beauty of India.
Catherine Geel is a design critic and curator, as well as a
photographer. She works as a producer for the French radio station
France Culture and teaches at the Applied Art School. She lives in
Paris.
Catherine Lévy is a designer and part of Tsé & Tsé Associées, featured in the New York Times, Elle, Elle Décor, Maison française, and Vogue. She also lives in Paris.
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Product Design 
