Saturday workshops at
Kyoorius Exchange, Mumbai, 3.00-5.00pm  

August 19, 2006

Vikram Manghnani,  – VMC Bombay's First Copy Boutique 
COPYWRITING

The speaker

Vikram Maghnani

Turning down a chance to pursue every individual’s dream educational experience by clearing IIT-JEE, Vikram Manghnani modestly chose to do B. COM after a two-year academic hibernation.

 Reason: Engineering failed to excite him anymore.

Advertising happened to him during second year B. COM, as an optional subject. And a fifteen-minute rendezvous with the subject textbook convinced Vikram that he was meant to be in advertising. And vice versa. Perhaps that was the reason why he was the only exception to clear a Post Graduate Diploma in Advertising and PR before graduation!

Now after 7 grueling years in advertising and having hands on experience in model co-ordination, client servicing, film production, direction, event-miss-management and of-course copywriting, Vikram Manghnani is an entrepreneur with a difference. He has given birth to VMC – Bombay’s first copy boutique. A one of its kind of agency in Mumbai that only and only does copywriting. With 17 writers in its team and an ideology that says “No problem’s too BIG. AND NO WORK’S TOO small”, the creative director of VMC is all ready to share his experiences about what goes into good copy, how do copy and art compliment each other, and what makes it sound great and look better.

Explaining his point of view on what Art talents need to understand in copywriting, Vikram Manghnani will be there to tame young talents of tomorrow.

Get nothing but yourself. You will be able to take back much more this way!

The Workshop

The curriculum included techniques that need to be adopted by competent and evolving art professionals to understand the process of copywriting. In today’s scenario where visuals are given utmost importance and are given the onus to do the talking, there exists a line where one can deliver the message with a witty set of words.

However it is up to the art director to understand that a pack of words is not enough to create an impact one wants. If laid out well, it takes just two words to make an award winning piece of work, which clearly defines the need for a breed of professionals who think of words as a product of art and write their thoughts through their design.

This workshop unearths some golden rules to help us read copy from a copywriter’s point of view and also develops once skills as a copywriter.