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Kyoorius Exchange Blog Feeds
Brand Noise
The blog for brand planners

  • Repercussions of a Sheltered Generation Await
    This, from AdAge on PepsiCo's post-BBDO Generation Optimistic campaign:"It feels like bullshit to me," said Ray Graj, principal at Graj & Gustavsen. "It's like putting your head in the sand. People are scared about their jobs; they're getting reduced bonuses....

  • Understanding Gen Y Narrative: The Transformer Generation
    View SlideShare presentation or Upload your own. (tags: culture marketing)

  • Air Force Reaching Out Through Xbox
    The US Air Force is partnering with Microsoft to promote the Xbox LIVE "Horror Meets Comedy" original short film series premiering this November 19th. The series features eight well-known horror directors who will bring their comedic visions to life. Directors...

  • Weird Ad of the Day: Treximet
    Maybe its me...but ads with people holding their own disembodied head seem a bit strange considering the world we live in with TV and Internet spreading the culture of beheading. I just don't get it. There is a creative disconnect...

  • Food: Simple, Fresh, Economical--On Message
    On the West Coast, Fresh & Easy Neighborhood Market has introduced a new line of ready-to-eat products that can be mixed and matched to create over 200 meal ideas. The line includes 30 different varieties of fresh pastas, sauces, meat...


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