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welcome to optimism
Embracing failure since 1998. A weblog about life at wieden + kennedy london.

  • a merry christmas to all our readers
    It's about time to close down Welcome to Optimism for the year and make the customary valedictory remarks about 2008. Things are a bit frantic here as people depart for the holidays, so this will have to be brief. 2008...

  • perkins in shanghai: the finale
    Ian writes:Well, it's almost time for me...

  • logging off
    Today was the last bake-off of 2008. A momentous occasion with a suitably festive theme: the Yule log or, for those in the know, Bûche de Noël. There were 4 logs on the table. Enough for a large fire. There...

  • Somebody else's party
    This season finale of our Nokia campaign / drama Somebodyelsesphone.com took place in Paris last week, where our characters' stories came together at an exclusive party held by Nokia and Collette. The party, staged in an amazing aquarium, was attended...

  • another giant turkey from w+k
    If you travel on the London Underground or drive on any major UK road this December, you might be met with the innards of a giant turkey or some wonky-looking pies. Don't fear, it's only our seasonal new Lurpak posters,...


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