by
Robert Klanten
3deluxe, an interdisciplinary design collective of communications
(3deluxe graphics) and interior (3deluxe interior) designers, define
their approach as such "We treat graphic design like architecture and
architecture like graphic design".
Somewhere
between popular culture and applied arts, between surface and space,
the advantages of this reciprocal inspiration become obvious, clearly
showing in their graphic and product design for fashion, music and
sports (Visionaire, Fanatic Boards), exhibitions, spatial productions
(SCAPE youth and media pavilion at the Expo 2000), trade fair stands
(Volkswagen, MTV), themed entertainment or architectural projects.
Often
deconstructionist in nature the (interior) design projects display a
fundamental interest in the painstaking exploration of new techniques
and materials, conceptual consolidation and clarity. From the sensitive
combination of flexible, almost weightless materials and carefully
honed lighting scenarios 3deluxe fashion amorphous, elastic, bionic
hitech objects and spaces, illustrating the perfect interaction of two-
and three-dimensional spatial concepts and design.
At the same
time 3deluxe graphics are orderly and clean without being sterile,
boring or trend-conscious. This also becomes clear in the structure of
"projects", their first book, which introduces their most significant
projects.
The luxurious volume depicts and describes graphics,
spatial situations and exhibits in a way that allows a simultaneously
intellectual and sensual reception.
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Graphic Design 
